An Empirical Analysis to Understand Consumer Intention to Use Mobile Payment Platform: The Mediating Role of Trust

نویسندگان

چکیده

Money transfer through third-party mobile payment platforms has become common nowadays in western countries. While developing countries, the adoption of channels still at infancy stage. The current study based on diffusion innovation theory investigates antecedents intention to use trust's mediating role. survey method was used collect data from 250 consumers using payments services JazzCash and Easypaisa Pakistan. Partial least square structural equation modeling (PLS-SEM) technique employed test collected statistically. Results found significant impact mobility, customization, security trust that intends utilize mobile-payment channels. study's findings provide guidelines administration systems improve features, customization wins customers' is inclined platform.

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ژورنال

عنوان ژورنال: Journal of business and social review in emerging economies

سال: 2021

ISSN: ['2519-0326', '2519-089X']

DOI: https://doi.org/10.26710/jbsee.v7i1.1610